250 years of Caspar David Friedrich and the art world is celebrating its old master. To mark the centenary of the German Romantic artist and figurehead of the Hamburger Kunsthalle, 2024 was to be all about him.
To ensure that nobody had to stand in a sea of fog in terms of communication, I accompanied the anniversary comprehensively and on all channels as part of the team of the responsible lead agency H/L/Z.